A couple camps overnight outside an Apple store to be the first to buy the new iPad. An insurance salesman tattoos a Harley Davidson logo on his ankle. A young woman claims her Diet Coke is like her boyfriend. Are they crazy? No, according to Tim Halloran. For years marketers assumed we make rational, economic decisions about the products and services we buy. But recent research and experience reveal that most of us make deep, emotional connections to brands much like we do with people, and those connections influence our actions and buying decisions. Just as we engage in relationships with people, we engage in relationships with brands. With some, we have wild, short-term flings. Others stay with us for a lifetime. Some brands offer us strictly utilitarian relationships, but with most, we feel something deeper. In some cases, we even fall in love with themor, in other cases, break up with brands when we feel betrayed or something better comes along. In ROMANCING T